POISON
FREE
55/59Owls Poisoned
60%Pop. Reduction
0Poisons Used
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Full Presentation · Marco Island, FL

Exclusion
First.

The complete case — secondary poisoning science, local wildlife data, the Marco Island proof of concept, and what your property can do right now.

55 of 59 Deceased Owls Tested Positive · Anticoagulants Persist 100+ Days · No Antidote for Bromethalin · Marco Island — Unanimous Vote · 60% Population Reduction at Mackle Park · The Building Is the Problem · Seal. Reduce. Guarantee. · 55 of 59 Deceased Owls Tested Positive · Anticoagulants Persist 100+ Days · No Antidote for Bromethalin · Marco Island — Unanimous Vote · 60% Population Reduction at Mackle Park · The Building Is the Problem · Seal. Reduce. Guarantee. ·
Contents
Issue No. 001
Southwest Florida
February 2026

Seal Em Out LLC
& Audubon
Western Everglades

The industry's own science said structural fixes work better.

In 1950, the researcher who ran the first anticoagulant rodenticide field trial wrote that environmental changes — reducing harborage, eliminating food supply — would give "more profound and more permanent control" than poison. The industry read that paper. They chose poison anyway. Not because it worked better. Because it billed monthly.


Rats enter buildings through structural failures.
Poison ignores the structure.

Rats are not roaches. They enter through gaps — gaps that can be found, sealed, and guaranteed against. Once a building is properly sealed, the entire justification for the monthly bait contract disappears. That's not a side effect of exclusion work. That's the point of it. One fix. One warranty. No more monthly invoice.


Marco Island understood this. Their vote was unanimous.

In 2025, Marco Island became the first city in Florida to eliminate rodenticides from all city-managed properties. One park. One pilot. 60% population reduction. Zero complaints. That's the blueprint.

The Problem

Poison creates the
problem it pretends to solve.

Before Poison
🐀🐀🐀🐀🐀🐀
🐀🐀🐀🐀🐀🐀
Stable population.
Predators keep balance.
After Poison
🐀🐀
🦉💀 🦅💀
Rats drop temporarily.
Predators eliminated.
3 Months Later
🐀🐀🐀🐀🐀🐀🐀🐀
🐀🐀🐀🐀🐀🐀🐀🐀
Population rebounds higher.
No predators left to help.
With Poison
Recurring monthly service contract — by design
Anticoagulants persist in liver tissue 100+ days
Hawks, owls, bobcats, Florida panthers die from secondary poisoning
Vacuum effect: surviving rats breed faster
Natural predator population collapses
No antidote for bromethalin — pets and wildlife at permanent risk
Rat problem gets structurally worse over time
With Exclusion First
One-time structural fix — warranted
Zero secondary poisoning risk
Predators remain healthy and functional
Fertility control reduces outdoor populations naturally
Food chain remains intact
Safe for pets, children, and all wildlife
Problem is permanently solved, not managed
The Science

There is no version
of rat poison that
kills only rats.

The chemistry varies. The outcome doesn't. Every rodenticide currently approved for use in the United States causes secondary poisoning — meaning the predators that eat poisoned rodents are also poisoned. Owls. Hawks. Bobcats. Florida panthers. Domestic cats and dogs.

The compounds most commonly deployed — anticoagulants — persist in liver tissue for over 100 days. A single poisoned rat is enough to kill a barn owl. Once that owl is gone, the rats it would have caught aren't. The poison doesn't solve the rodent problem. It eliminates the ecosystem's solution to it.

The industry chose to sell the product anyway — and to structure the contract so the customer keeps paying monthly whether the problem is solved or not.

The Box Is Not a Closed System
Rats carry bait back to nests. Dying rats crawl into the open. Predators hunt them. Poison moves up the food chain intact — this is not a side effect. It is the predictable outcome of every deployment.
Anticoagulants Persist 100+ Days
In liver tissue and in Florida soil. Brodifacoum has a soil half-life of up to 157 days. Every rain event after application is a transport event. The canal system carries it further. There is no downstream filter.
For Some Types: No Antidote. Ever.
One class of rodenticide causes brain swelling in any mammal that ingests a poisoned carcass. There is no treatment. Florida veterinarians see these cases regularly. The source is almost never disclosed.
"Environmental changes, such as reduction in the harborage or food supply, would give more profound and more permanent control."
— Dr. William Schein, 1950 · Researcher on the first anticoagulant rodenticide field test · The industry knew. They chose poison anyway.
US ALL
Local Impact — Southwest Florida

Your backyard.
Your wildlife.
Your canal bank.

The damage from rodenticide isn't happening somewhere else. It's in Marco Island parks, in the preserves Brittany spent years fighting to protect, on the canal banks behind your condo.

55 of 59
Deceased Owls Tested Positive
Deceased burrowing owls collected across Collier County — 93% carried rodenticide in their systems. Birds that hunt at ground level and never once touched a bait box.
157 days
Brodifacoum Soil Half-Life
The most common second-generation rodenticide persists in Florida soil for up to 157 days. Every rainstorm after application moves it directly into the interconnected canal system.
1,300+
Gopher Tortoises on Marco Preserves
State-listed threatened species documented across Conservation Collier parcels on Marco Island — the same areas where bait stations operate. When rat numbers spike, they can disturb these animals and chew their carapaces.
Who shares the same ground as bait boxes in SW Florida
🦉
Burrowing Owls
Ground-level foragers that nest in the same parks where stations are deployed. Five years of field monitoring by Brittany Piersma produced the most damning local dataset in Florida: 55 of 59 deceased owls carried anticoagulants — birds that never touched a bait box.
🐢
Gopher Tortoises
State-listed threatened species. Over 1,300 documented on Marco Island preserves. When rat numbers spike due to the vacuum effect, rats disturb these gentle creatures and have been documented chewing the edges of carapaces.
🐾
Pets & Florida Panthers
Domestic dogs at parks. Florida panthers — fewer than 250 remain — that consume prey across the same treatment zones. No antidote for bromethalin. Ever. Your neighbor's pest control plan is your pet's emergency vet visit.
The pathway from box to canal
1
Rat Dies in the Open
Poisoned rats crawl away from bait boxes and die in accessible areas — near water, in the open, where predators hunt.
2
Predator Consumes the Carcass
Anticoagulants transfer intact to the hawk, owl, bobcat, or dog that eats the rat. The predator is now poisoned — without ever touching a bait box.
3
Rain Moves It Into the Canals
Florida's flat terrain and interconnected canal system mean treated soil runoff enters waterways directly. No downstream filter exists. Brodifacoum at 157-day half-life doesn't go away quietly.
4
Nature Works — When You Let It
At a Conservation Collier preserve where poison was removed and GoodBites deployed, game cameras documented hawks and owls returning to hunt — and rat activity dropping to near zero. The predators didn't leave. They did their job.
"I was told Marco was a lost cause. Over a thousand tortoises. Hundreds of owl pairs. The wildlife was always here — we just had to stop poisoning it."
— Brittany Piersma · Wildlife Biologist · Audubon Western Everglades
Proof It Works

One city.
One pilot.
Unanimous.

60%
Population Reduction

Rat populations at Mackle Park reduced 60% during the pilot combining Seal Em Out exclusion and GoodBites fertility control. Zero documented resident complaints post-exclusion.

· Mackle Park Pilot Study · Marco Island, FL
UNANIMOUS
City Council Vote

Marco Island City Council agreed unanimously to eliminate rodenticides from all 6 city-managed facilities — replacing poison with Seal Em Out exclusion and GoodBites monitoring stations.

· Marco Island City Council · 2025 · First in Florida
90+
Perfect Five-Star Reviews

Top-rated across Google, Angi, and Thumbtack. Angi Super Service Award. Nextdoor Neighborhood Favorite. Every review reflects a permanent building fix — not a monthly poison subscription.

· Seal Em Out LLC · SW Florida · 2024–2025
The Solution

Seal.
Reduce.
Guarantee.

The Exclusion First approach addresses the structural failure that allows rodents to enter, eliminates the food sources that attract them, and naturally reduces outdoor populations without harming a single predator.

This is not pest management. This is how you solve a structural problem — permanently, with a warranty, and without monthly fees.

1
Step 01
Seal &
Exclude
Every structural gap, vent opening, roofline failure, and foundation breach identified and sealed with commercial-grade materials. Trapping and sealing happen simultaneously. Most jobs complete in 7–10 days.
Seal Em Out LLC · 239-722-8243
2
Step 02
Remove
Food Sources
Trash secured until pickup. Vegetation trimmed from rooflines. Without a food source and a structural entry point, there is no reason for rodents to stay. This step is free — it's behavior change.
No food access · No harborage · No reason to stay
3
Step 03
Fertility
Control
GoodBites non-toxic, plant-derived fertility feed deployed around outdoor pressure points. Rats eat the pellet. Fertility suppressed in both sexes. Population declines naturally. No poison. No dead predators.
Available for HOA and commercial properties
Open Building
🐀🐀🐀🐀🐀🐀🐀🐀
100%
2-year lifespan
Population thrives
After Exclusion
🐀🐀🐀🐀
−50%
1-year lifespan
Population halved
+ Fertility Control
🐀
−80%
60% further reduction
Natural, permanent decline
Case Study

Marco Island.
How it happened.

In 2025, a Florida island city agreed unanimously to eliminate rat poison from every municipally-managed property. Here's the full story — because it's a blueprint any community can replicate.

Phase 01 · The Pilot
Mackle Park

Brittany Piersma and Audubon Western Everglades spent five years building the scientific case — monitoring owl populations from 2020, collecting deceased birds, and building the toxicology dataset. The city funded a 12-month GoodBites pilot at Mackle Park. Marco Island's city manager reached out to Paul Trapp about the structural exclusion piece. The two efforts came together.

60%
Population Reduction
0
Complaints Post-Exclusion
Phase 02 · The Partnership
Brittany + Audubon

The pilot results alone weren't enough to move a city council. What opened the door was Brittany's burrowing owl data — five years of field monitoring showing dramatically rising rodenticide-positive rates combined with her Conservation Collier advocacy work. Science plus solution made the case irrefutable.

"Conservation partnerships provide crucial credibility and access to decision-makers. Working with Brittany proved more effective than direct industry confrontation."
— Paul Trapp, Seal Em Out LLC
Phase 03 · The Vote
City Council

Marco Island's City Council agreed unanimously to eliminate rodenticides from all city-managed properties — 6 facilities, replacing the conventional poison service with Seal Em Out exclusion and GoodBites monitoring. John Quinlan of the Beach & Coastal Advisory Committee championed the proposal internally. The vote was unanimous.

6
City Facilities
POISON
FREE
Starting 2025
Phase 04 · The Blueprint
What's Next

The Marco Island model is replicable for HOAs, condos, businesses, schools, and homeowners across Southwest Florida. Secure the city properties, enroll the willing condo associations and commercial sites, and help residents seal entry points so the work holds long term.

Marco Island City Properties Complete ✓
Condo Associations In Progress →
Schools & Businesses Next →
Beyond Florida Where It's Going →
For HOA Boards & Condo Associations

Is your property
already
poison-free?

If you're a board member, property manager, or HOA president, one conversation can change what's happening on your land right now. Marco Island's city manager made that call. The result was unanimous.

1
Ask the Question

At your next board meeting, ask your pest control vendor: what products are being used on our property? If the answer includes any rodenticide bait station, you have options.

2
Get a Quote

Paul Trapp can provide a satellite-measured quote for your property. No site visit required for initial pricing. Most HOA exclusion projects complete in 7–10 days with a written warranty.

3
Bring Us to Your Board

Paul and Brittany present in person or via video to HOA boards, condo associations, and city councils across Southwest Florida. The same presentation that moved Marco Island's council — for your community.

CALL
Does your property qualify for a poison-free transition?

One call. Paul reviews your property type, current pest situation, and what a full exclusion program would look like. Marco Island proved this works.

What Your Board Can Do
Property address or aerial, number of buildings, current pest situation, and any past complaints. That's enough to get started.
What You Get
Written quote, timeline, warranty terms, and references including Marco Island city staff and residential clients across SW Florida.
Also Available
Paul and Brittany are available to present the full case at your board meeting — in person or via video. Request a presentation →
Press & Resources

The story is
getting out.

Exclusion First.
Paul Trapp & Brittany Piersma · Available for booking

A fully developed community presentation covering secondary poisoning science, the vacuum effect, the three-step exclusion solution, and the Marco Island proof of concept. Available for HOA meetings, condo board sessions, city council presentations, school programs, and conservation events across Southwest Florida.

For Journalists & Researchers
Data Available
Collier County burrowing owl rodenticide testing data 2020–2025. Contact Brittany Piersma at Audubon Western Everglades: bpiersma@audubonwe.org
Interview Available
Paul Trapp available for media on exclusion methodology, rodenticide policy, and municipal transition. 25+ years industry experience. sealemout@gmail.com
Sources & References

Where the claims come from

This presentation combines local field data, public regulatory science, and direct case study documentation. Use these links when sharing with boards, managers, and elected officials.

Science & Field Data Sources
  • Audubon Western Everglades · Burrowing Owl Monitoring & Testing Program · 2020–2025
  • EPA Brodifacoum Soil Half-Life & Risk Assessment Data
  • Florida FWC Burrowing Owl & Gopher Tortoise Population Data
  • USGS Anticoagulant Rodenticide Research · Secondary Poisoning Studies
  • Conservation Collier Program · Marco Island Preserve Documentation